1. Diagnosis
Okasional Beer has distinguished itself in the crowded craft beer market, thanks to a robust digital strategy crafted by the digital marketing agency Semseo.
This collaboration has redefined not only the online shopping experience for beer fans but also the brand's visibility in a highly competitive sector. All under the application of correctly applied SEO and SEM strategies.
2. Action plan
- Redesign and reprogramming in PrestaShop: We redesigned and reprogrammed the online shop using the PrestaShop platform, improving its usability, speed and SEO capacity and, in addition, reinforcing the company's brand image.
- SEO-optimised web architecture: We created a new web structure to improve SEO, especially through faceted SEO, allowing URLs optimised by brand, packaging type or source without penalties.
- Advanced tag system: We implemented a tag system to link products with information of interest, improving navigation and user experience.
- Advanced filters and search engines: We created advanced filter and search engine systems, making it easier for users to find the products they are looking for, improving the experience and conversion.
- EEAT content by category: We improve SEO by category with content signed by recognised experts, adding value and authority to the site.
- Google reviews: We integrate the Google review system, allowing users to rate beers and generating trust and engagement.
- Frequently Asked Questions with schema: We develop lists of frequently asked questions, optimised with schema, to improve search engine visibility and resolve specific user queries.
- Improved product sheets: Product sheets now contain detailed information, are internally linked and tagged, improving on-page SEO and user experience.
- Gamification and loyalty: We launched gamification and loyalty strategies to drive sales and build a strong database for email marketing.
- SEO Barcelona. We boosted local seo for Okasional Beer's physical shop in Barcelona, increasing its visibility and attracting more visitors.
- SEM campaign for local acquisition: We executed a hybrid PMAX campaign to drive traffic to the physical shop in Barcelona, improving local recognition.
- SEM campaigns on Google Ads: We deployed Google Ads campaigns, including display, search and shopping, focused on promoting specific beer brands and attracting a wider target audience.
3. Results
The implementation of these actions has resulted in an annual growth in visits of more than 116%, a doubling of sales and an increase in average time on the website of more than 160%.
Not only have we established Okasional Beer as a benchmark in the craft beer market, but we have also set the standard for business adaptation and growth in the online sector. The combination of a well-executed SEO and SEM strategy, with a focus on user experience and quality content, has been key to achieving these outstanding results.
