Google Ads agency
Campaigns on Google Ads (Formerly known as Google Adwords) are an essential part of any paid advertising strategy on the Internet.
«We develop SEM campaigns with immediate results and focused on your target audience»
The creation of well-designed and implemented SEM campaigns allows us to obtain results that through other channels we could either not achieve or would take more time. A PPC advertising strategy designed and implemented by Semseo will take you to your target audience immediately through ads that will appear in the Google search engine, on web pages, Google services, or social networks. As an SEM agency, we will optimize your SEM strategy to the fullest so that you achieve the best results at the lowest possible cost.
It is precisely this immediacy that stands out as the most notable advantage of investing in online advertising. Thanks to SEM, your website will have greater online visibility, showing only to those users who are most likely to become final customers.
There are many ways to reach your audience with paid advertising campaigns, and our SEM positioning specialists will advise and implement the one that will help you achieve the objectives you desire, regardless of what they are: sales, calls, subscriptions, forms, reservations... We create SEM campaigns on all types of PPC platforms, such as Google Ads, Social Ads, Meta Ads, Youtube Ads, or Amazon Ads.
Campaigns on Google Ads (Formerly known as Google Adwords) are an essential part of any paid advertising strategy on the Internet.
We run the most successful Meta Ads campaigns. We reach your audience through Facebook Ads and Instagram Ads and convert them into customers committed to your brand.
As a Google Partner Premier 2023 agency, Google accredits us as an SEM agency that meets all the requirements that Google demands for the management of campaigns on its Google Ads platform. Our customised campaigns achieve our clients' business objectives and are optimised to achieve the results you need.
SEM is a digital marketing channel that seeks to improve the visibility of a website in search engines or social networks through paid advertisements, which is why it is also called PPC (pay-per-click advertising). Google Ads, Microsoft Advertising and Meta Ads concentrate most of the paid advertising campaigns, although there are also SEM campaigns on TikTok Ads, Twitter Ads or LinkedIn Ads, among others.
As we have indicated, SEM works under a PPC (pay-per-click) model, which means that advertisers pay a certain amount each time a user clicks on their ad. This model allows for detailed control over the budget and the ability to effectively measure ROI, as advertisers can track which ads generate traffic, conversions or sales.
A well-executed SEM campaign can deliver fast results in terms of traffic and visibility. However, it requires constant monitoring and adjustments to optimise performance and make the most of the budget. This includes keyword selection, creating compelling ads, designing campaign strategies, optimising landing pages and tracking conversions.
Our SEM campaigns include:
The main difference between SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) lies in how search engine visibility is achieved.
SEO focuses on improving a website's ranking in organic (non-paid) search results. This involves optimising the site's content, structure and external links, among many other things, to make it more attractive in the eyes of search engines such as Google. Through SEO we increase organic traffic or free traffic from search results.
SEO is technically included in SEM. However, when we talk about SEM, we usually refer exclusively to pay-per-click (PPC) advertising campaigns. With SEM, we get immediate online visibility through paid advertisements. If the main advantage of SEM is that it allows us to generate traffic quickly, its main disadvantage is that its cost is usually higher than that of SEO.
