GEO agency
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GEO Agency (SEO for AI)

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What is GEO and why is it changing the rules of search engine optimisation

«Over 25 SEO experts. Google Premier Partner. And pioneers in GEO. Because adapting isn’t an option»
Traditionally, search engines displayed a list of results. The user chose which one to click on. You competed to be among the top results. Now, more and more people are conducting their searches on ChatGPT, Gemini, Perplexity or Google AI Overviews and receive a direct answer, without clicking on any website.

Generative AI models work differently: they process thousands of sources, synthesise the information and deliver a single answer. If your brand isn’t part of that synthesis, it simply doesn’t exist for that user.

This change has direct consequences for your digital strategy. Metrics that previously measured success—such as clicks, Google impressions and SERP ranking—are losing ground to a new one: does your brand appear in the response provided by AIs when someone asks about services like yours? If the answer is no, you’re losing customers without even realising it. And what’s worse: you can’t measure it using traditional tools.

At Semseo Agency, we are one of the first agencies in Spain specialising in GEO (Generative Engine Optimisation): the discipline that positions brands in the new layer of AI-powered search.

How we approach GEO at Semseo Agency

We have our own process for building visibility in AI, based on four factors that generative models use to decide which brands to recommend.
How do we work GEO in Semseo Agency

AI Visibility Audit

Before we optimise, we measure. We analyse how leading AI models mention or overlook you in searches relevant to your sector.

The result is a clear assessment of where you stand: which questions AI systems answer when someone searches for what you sell, which brands appear, and what gaps you can capitalise on.

Content optimisation for generative AI

Large language models (LLMs) prioritise content that is clear, well-structured, demonstrates authority, and answers real questions directly.

We review and rewrite your key pages in line with the criteria that AI models use to select sources: semantic structure, information density, coverage of search intent, and entity consistency.

Building brand identity and authority

For an AI to mention you, it first needs to ‘get to know’ you. We work on the external signals that build your digital identity: media mentions, specialist directories, Wikipedia, structured data, and the consistency of your information across the web.

The more consistent and well-documented your brand is, the more likely it is that AI models will include you in their responses.

AI Visibility Monitoring and Reporting

GEO requires ongoing monitoring. We continuously track where your brand appears in search results, how often, and how it ranks relative to your competitors.

Each month, you’ll receive a report detailing the progress of your AI visibility and the actions planned for the next cycle.
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«We’ve been optimising brands for Google for years. Now we’re optimising them for where people are actually searching: AI.»

Frequently asked questions about SEO for artificial intelligence

What is the difference between GEO and SEO?

Traditional SEO optimises your website so that Google displays it in its search results. GEO optimises your online presence so that artificial intelligence models — such as ChatGPT, Gemini, Perplexity and AI Overviews — include you in their direct responses.

They are complementary disciplines: good SEO remains the foundation, but without GEO you are missing out on a layer of search that is growing every month.

Will my website appear in ChatGPT or Gemini if I optimise it?

Yes, although there are some important caveats. AI models have knowledge cutoff dates, but they also access real-time information via plugins and web searches.

The key is to build a solid, consistent digital presence with demonstrable authority so that, when the model searches for information about your sector, your brand is a reference it cites naturally.

How long does it take to see results with GEO?

It depends on your starting point and the level of competition in your sector, but the first changes are usually noticeable between 2 and 4 months after optimisation begins.

GEO is a medium- to long-term positioning strategy, just like SEO. Results are consolidated over time and through consistent action.

Does GEO replace traditional SEO?

No. They complement each other. SEO remains essential for organic traffic on traditional search engines, which is still huge. GEO adds a layer of visibility in generative search, which is growing month on month.

The most robust strategy combines both disciplines with a coherent roadmap.

On which AI platforms do you work on visibility?

We work on visibility across the main models and platforms where AI-powered searches take place: Google AI Overviews, ChatGPT with web search, Perplexity AI, Gemini and Bing Copilot.

Each platform has its own relevance signals. Our methodology takes into account the specific characteristics of each one.

How do I know if my business already appears in AI-generated responses?

Most businesses don’t know. This is precisely where our GEO audit comes in: we systematically test how leading AI models respond to searches related to your sector and measure your brand’s current presence.

Why choose Semseo as your GEO agency?

By the end of the assessment, you’ll have a clear picture of where you stand and what opportunities are available to you.

We are one of the first agencies in Spain to specialise in GEO. Whilst most SEO agencies are still discovering what GEO is, we already have documented success stories.
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