Coral Yachting
Case study

Local SEO Optimisation for Coral Yachting: Sailing to success in Ibiza and Formentera

1. Diagnosis


Our digital marketing agency, Semseo, has managed to position Coral Yachting in a leading position in the highly competitive field of online yacht charter in Ibiza and Formentera. By tailoring a comprehensive digital marketing strategy ranging from local SEO to SEM, we have applied advanced SEO and Google Ads optimisation techniques to lead the yacht charter market. Our specialist digital marketing agency approach has enabled Coral Yachting to increase its online visibility, significantly improve local traffic and brand recognition, and secure a prominent position in local search results.

2. Action plan

  1. Improving the company's local profile: We implemented a strategy to improve and maintain an average score of 4.9 on Google Maps, outperforming competitors and improving visibility in local searches.
  2. Local keyword analysis: We conducted a thorough analysis of local searches and competition to identify unique local content opportunities, attracting quality links and improving SEO.
  3. Local content optimisation: We created content specifically targeted to local audiences, highlighting yacht charter services and unique experiences in Ibiza and Formentera, increasing engagement and local relevance.
  4. SEO strategy to attract new users: We targeted our SEO strategies to attract new users, all while maintaining a high number of users with long dwell times and achieving low bounce rates.
  5. Implementation of schema markup for local SEO: We use structured data specific to local businesses on the website to improve visibility in local searches. To do this, we mark up information such as address, phone number, opening hours and reviews, which generates rich snippets that stand out in search results, among other actions.
  6. Optimising the website for "near me" and geo-specific searches: Given that 74% of Coral Yachting's visits come from mobile, we work on optimising queries that include "near me" or specific location names such as Formentera or Ibiza to attract relevant local traffic.
  7. Localised SEM campaigns created in key languages: We powered various SEM campaigns in English, Italian and Spanish, and used display strategies against competitors, maximising visibility in key markets.
  8. International SEM focused on outbound countries: We initiate SEM campaigns in strategic markets such as the UK, Italy and Portugal, these campaigns are delivered via Google Ads and target high net worth tourists interested in sailing and the Balearic Islands.

3. Results

Annual growth in visits.
SEO accounts for 65% of visits.
Are new users.
Our strategy focused on local SEO and SEM has resulted in an impressive annual traffic growth of over 34%, with SEO contributing to 65% of total visits. 98.8% of users engaged were new, thanks to effective Google Ads campaigns, evidencing the effectiveness of our localised digital strategy. This combination of SEO and SEM, targeting both local and international markets, has established Coral Yachting as a leader in the yacht charter sector in Ibiza and Formentera, a success for our seo agency Semseo.

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